Refer to the scenario below to answer the following questions.
Reliable Tool Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Though the customer base is small, monthly sales at Reliable are approximately $1 million. "You might say we have all of our eggs in one basket," says owner Arthur Lau. Reliable Tool has captured "a small piece of the pie" but is the sole supplier of hub and axle components to its customers; therefore, it is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable's customers are located in Malaysia. Travel time to all customers is short but, given the nature of the industry, time spent with each customer is essential.
-Which of the following promotions would be most appropriate for Reliable Tool to use in its attempt to promote its products and generate new business leads?

Question

Quizplus · Accepted Answer

Since Reliable Tool's customer base is small and located geographically in one region, the most effective way to promote its products and generate new business leads would be to participate in conventions and trade shows related to the trailer and heavy truck industry. This would allow Reliable to showcase its products and meet with potential customers in one place, rather than trying to reach them individually. Rebates, premiums, specialty advertising items, and point-of-purchase promotions are less effective for generating new business leads in this scenario.

Refer to the Scenario Below to Answer the Following Questions