Using ________ telephone marketing to contact potential customers,marketers sell directly to consumers.
A) inbound
B) outbound
C) direct-response
D) opt-out
E) business-to-business

Question

Quizplus · Accepted Answer

Outbound telephone marketing involves contacting potential customers directly and selling products or services. Therefore, it is the best choice to fill in the blank. Inbound refers to customers contacting a company for information or to place an order. Direct-response typically involves customers responding to an advertisement through a specific phone number or website. Opt-out refers to a customer's ability to choose to no longer receive marketing calls. Business-to-business refers to companies selling to other companies rather than directly to consumers.

Using ________ Telephone Marketing to Contact Potential Customers,marketers Sell Directly