The growth of the Internet caused many brick-and-mortar firms to ________ in response to customer demands and a changing marketplace.
A) become click-only firms
B) send out more catalogs
C) become click-and-mortar firms
D) develop more infomercials
E) expand their outside sales forces

Question

Quizplus · Accepted Answer

The growth of the Internet prompted many brick-and-mortar firms to create online presences, essentially becoming click-and-mortar firms. This allowed them to keep up with customer demands for online shopping and better compete in a changing marketplace. Catalogs, infomercials, and outside sales forces were not necessarily a direct response to the growth of the Internet.

The Growth of the Internet Caused Many Brick-And-Mortar Firms to ________