What is the benefit to companies of using blogs as marketing tools?
A) Blogs provide companies with additional revenue.
B) Blog content is easy to filter, monitor, and control.
C) Lifetime customer value can be evaluated through blogs.
D) Demographic information about customers can be easily tracked.
E) Blogs are a cheap yet personal way to reach a fragmented audience.

Question

Quizplus · Accepted Answer

Blogs are a cheap yet personal way to reach a fragmented audience. Blogs can be easily set up and maintained, requiring only a small investment of time and money. They can also provide companies with a way to connect with their customers on a personal level and share insights into their products or services.

Answer: B
 Blog content is easy to filter, monitor, and control. Companies can easily monitor comments and feedback on their blogs, allowing them to quickly respond to customer concerns or questions. They can also control the content of the blog, ensuring that it aligns with their brand messaging and marketing goals.

What Is the Benefit to Companies of Using Blogs as Marketing