A financial services provider sends materials about teaching teenagers how to drive safely to current customers who have children approaching driving eligibility age.The financial services provider is using ________ information from a customer database to determine which customers should receive the materials.
A) demographic
B) geographic
C) psychographic
D) behavioral
E) key contact

Question

Quizplus · Accepted Answer

Demographic information, such as age and family status, would be used to determine which customers have children approaching driving eligibility age and would therefore be most likely to benefit from the materials.

A Financial Services Provider Sends Materials About Teaching Teenagers How