Neal sells his company's unique gift items on television programs and entire channels dedicated to selling goods and services.Neal is using ________.

Question

Quizplus · Accepted Answer

Neal is using direct-response television advertising, which utilizes television programs and channels to directly sell products to consumers, often with a call-to-action and toll-free number to order. Internet-based infomercials and vodcasting involve online platforms, while B2B online marketing is geared towards businesses, not consumers. Prime-time selling may refer to advertising during popular TV programs but does not necessarily involve direct-response tactics.

Neal Sells His Company's Unique Gift Items on Television Programs