Which of the following best explains why direct-response television commercials have seen an increase in popularity in recent years?
A) It has become simpler to replicate the success of previous direct-response TV ads.
B) Traditional broadcast and cable advertising has become prohibitively expensive for many mid-sized companies.
C) Return on advertising investment can be easily measured.
D) The popularity of home shopping channels has lent direct-response commercials more credibility.
E) Consumers are more likely to respond to this type of marketing than to other forms of direct marketing.

Question

Quizplus · Accepted Answer

The ability to measure return on advertising investment is a key reason for the rise in popularity of direct-response TV commercials.

Answer: B 
 Many mid-sized companies find that traditional broadcast and cable advertising is too expensive, leading them to turn to direct-response TV commercials as a more cost-effective option.

Which of the Following Best Explains Why Direct-Response Television Commercials