Roberta is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Her opinion that the candidate is not qualified represents the __________ component of her attitude toward him.

Question

Quizplus · Accepted Answer

Roberta's belief that the candidate is not qualified is based on her evaluation and reasoning, which falls under the cognitive component of her attitude. The feeling component refers to emotions or affective reactions towards the candidate, while intuition and behavioral components are not relevant to the given scenario.

Roberta Is Trying to Decide Whether to Vote for a Political