Roberta is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Her trust of the candidate represents the __________ component of her attitude toward him.
A) affective
B) cognitive
C) behavioral
D) situational

Question

Quizplus · Accepted Answer

Roberta's trust and liking of the candidate represent the affective component of her attitude towards him. The affective component is based on emotions, feelings, and beliefs about a person or object, and includes evaluations like liking and disliking. In contrast, the cognitive component is based on beliefs, knowledge, and thoughts about a person or object, and the behavioral component refers to actions or intentions towards a person or object. The situational component pertains to external factors that may influence attitudes, such as the context or social norms.

Roberta Is Trying to Decide Whether to Vote for a Political