What process describes the use of social influence to cause other people to change their attitudes and behavior?

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Persuasion refers to the process of using social influence to change other people's attitudes and behaviors. This involves presenting information or arguments that are intended to convince others to adopt a certain viewpoint or engage in a particular behavior. Persuasion can be influenced by a number of factors including the credibility of the source, the persuasiveness of the message, and the characteristics of the person being persuaded.

What Process Describes the Use of Social Influence to Cause