Research has found that messages that involve fear are never effective at persuading people because it is seen by most as a feeble and transparent attempt to change an opinion, attitude, or behavior.

Question

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This statement is false. Research has actually found that fear appeals can be effective in persuading people, particularly if the fear message is accompanied by a feasible solution or action that can be taken to alleviate the fear. However, if the fear message is too extreme or unrealistic, it can backfire and actually decrease the likelihood of behavior change.

Research Has Found That Messages That Involve Fear Are Never