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Companies Need to Know Each Competitor's Product Quality,features,and Mix; Customer

Question 3

Multiple Choice

Companies need to know each competitor's product quality,features,and mix; customer services; pricing policy; distribution coverage; sales force strategy; and advertising and sales promotion programs.These are all the dimensions that identify ________ groups within the industry.


A) target
B) leading
C) geographic
D) strategic
E) competing

Correct Answer:

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