Companies that operate large marketing departments,conduct expensive marketing research,spell out elaborate competitive strategies,and spend huge sums on advertising are using ________ competitive marketing strategies.
A) informal
B) formal
C) blue ocean
D) red ocean
E) innovative

Question

Quizplus · Accepted Answer

Companies that do all of these activities are using formal competitive marketing strategies, which involve extensive planning, research, and investment. Informal strategies would be much simpler and less structured, while blue ocean and red ocean are terms that describe the competitive landscape itself rather than the marketing strategies being used. Innovative strategies may or may not involve extensive planning and research, depending on the specific approach being taken.

Companies That Operate Large Marketing Departments,conduct Expensive Marketing Research,spell Out