Cozy Country Market entered the candle market with a niche product: a line of candles made from soy that produce less smoke and last up to twice as long as other candles.Cozy Country Market sold its new line for about twice what you would pay for candles from a chain gift shop such as Hallmark.The product was sold online and in unconventional outlets not dominated by the market leaders.In this case,Cozy Country Market was using ________ against the market leaders.

Question

Quizplus · Accepted Answer

Cozy Country Market was using an indirect attack by entering the market with a niche product that differentiated itself from the market leaders. They sold their product at a higher price point and targeted unconventional outlets rather than directly competing with the established brands in the candle market.

Cozy Country Market Entered the Candle Market with a Niche