People tend to make different decisions when they focus on what they might gain from an action rather than what they might lose. This is an effect of __________
A) framing.
B) availability.
C) representativeness.
D) additive decision making.

Question

Quizplus · Accepted Answer

This effect is known as framing, where the way information is presented or framed can influence decision making. When presented with a gain-framed message, people tend to focus on the potential benefits, whereas when presented with a loss-framed message, people tend to focus on the potential risks.

People Tend to Make Different Decisions When They Focus on What