This researcher demonstrated that sensory memory fades too quickly to accurately recall 12 items flashed for 15/1000 to 1/2 second.
A) Shiffrin
B) Sperling
C) Atkinson
D) Miller

Question

Quizplus · Accepted Answer

George Sperling conducted experiments in the 1960s that showed how quickly sensory memory fades. Sperling flashed a grid of letters for just 15/1000 to 1/2 second and then asked participants to recall as many letters as possible. He found that participants could recall about 4-5 letters on average, suggesting that sensory memory is only able to hold on to a limited amount of information for a very brief amount of time.

This Researcher Demonstrated That Sensory Memory Fades Too Quickly to Accurately