Some people believe that __________ are messages that can be sent to consumers, prompting them to buy a product without their being aware of receiving such messages.
A) selective perceptions
B) subliminal stimuli
C) inductive perceptions
D) below threshold perceptions

Question

Quizplus · Accepted Answer

Subliminal stimuli refers to messages that are presented below the threshold of conscious awareness, and some people believe that these messages can influence a consumer's behavior without their knowledge. The other answer choices (selective perceptions, inductive perceptions, below threshold perceptions) all refer to perceptual processes, but they do not specifically relate to subliminal marketing messages.

Some People Believe That __________ Are Messages That Can Be