Coca-Cola markets internationally by ________ bottlers around the world for a fee or royalty and then supplying them with the syrups needed to produce Coke products.
A) contract manufacturing with
B) management contracting with
C) licensing
D) creating joint ownerships with
E) directly investing in

Question

Quizplus · Accepted Answer

Coca-Cola uses a licensing strategy where it licenses bottlers around the world for a fee or royalty and provides them with the necessary syrups to produce Coke products. This allows Coca-Cola to expand its global reach without having to directly invest in or own bottling operations in every market.

Coca-Cola Markets Internationally by ________ Bottlers Around the World for a Fee