Kellogg ads in the United States promote the taste and nutrition of Kellogg's cereals versus competitors' brands.In France,where consumers drink little milk and eat little for breakfast,Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast.Kellogg is following what type of marketing strategy?

Question

Quizplus · Accepted Answer

Kellogg is using communication adaptation by changing its advertising message to suit the cultural preferences and habits of French consumers, emphasizing cereals as a tasty and healthful breakfast.

Kellogg Ads in the United States Promote the Taste and Nutrition