Growing Green is a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment.Members of management at Growing Green are examining the policies of GATT,actions undertaken by the WTO,and the agreements made by NAFTA and the EU.In which stage of the international marketing process is Growing Green?

Question

Quizplus · Accepted Answer

Growing Green is examining international trade policies and agreements, which indicates that they are analyzing the global marketing environment. This is a crucial step to take before deciding on the global marketing program or how to enter the market, so options (C) and (D) can be ruled out. Additionally, there is no indication that Growing Green is still deciding on whether to go global or which markets to enter, so options (A) and (B) can also be eliminated. Therefore, the best choice is (E).

Growing Green Is a Company That Markets Organic and Environmentally