________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Question

Quizplus · Accepted Answer

Sustainable marketing focuses on meeting present needs without compromising the ability of future generations to meet their needs. It emphasizes responsible business practices and the use of environmentally-friendly resources and production methods. Innovation refers to the creation of new and improved products, services, and business models, and does not necessarily prioritize sustainability. Consumerism and environmentalism are related concepts, but do not encompass the holistic approach of sustainable marketing. The strategic planning concept is a general management framework that may or may not incorporate sustainability as a core principle.

________ Calls for Meeting the Present Needs of Consumers and Businesses