The ________ is specifically focused on the future welfare of consumers.

Question

Quizplus · Accepted Answer

The societal marketing concept is a marketing approach that considers not only the needs and wants of customers but also the long-term well-being of society as a whole. This approach seeks to balance the organization's profitability and the welfare of consumers, addressing the ethical, environmental, and social implications of its actions. Therefore, the societal marketing concept fits the description of being specifically focused on the future welfare of consumers. The other concepts mentioned also have customer satisfaction as a central focus, but they do not necessarily emphasize the social responsibility aspect of marketing as much as the societal marketing concept does.

The ________ Is Specifically Focused on the Future Welfare of Consumers