The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

Question

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The sustainable marketing concept holds that a company's marketing efforts should meet the needs of consumers while also supporting the well-being of the environment and society in the long run. It emphasizes the importance of considering the impact of marketing on all stakeholders, including customers, employees, shareholders, and the natural environment. This approach is seen as essential for the long-term success of companies and the overall health of the marketing system.

The Philosophy of ________ Holds That a Company's Marketing Should