Which sustainable marketing principle requires that a company continuously seek real product and marketing improvements?

Question

Quizplus · Accepted Answer

The principle of innovation requires a company to continuously seek real product and marketing improvements. It involves staying updated with market trends, introducing new products and improving existing ones, and finding new ways to communicate with customers. This helps a company stay competitive and relevant in the market while also considering the impact on the environment and society.

Which Sustainable Marketing Principle Requires That a Company Continuously Seek