Monica Chia is a conscientious marketing manager.Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas.Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of ________.

Question

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Corporate marketing ethics policies are comprehensive guidelines that define the organization's principles, beliefs, and values. These guidelines help employees make ethical decisions, particularly in ambiguous situations. Therefore, creating corporate marketing ethics policies is the best choice for Monica and other managers to ensure that everyone follows the same moral standards. A company value statement or mission/vision statement, while important, may not explicitly address moral dilemmas in marketing. A financial statement only provides information on an organization's financial position, performance, and cash flow.

Monica Chia Is a Conscientious Marketing Manager