After Sony and Microsoft Kicked the Mario Out of Nintendo's

After Sony and Microsoft kicked the Mario out of Nintendo's GameCube in the Video Game War of 2001,the smallest of the three game platform makers needed a new plan.The resulting Wii system,with its intuitive motion-sensitive controller and interactive games,appealed not only to teen boys but also to their sisters,moms,dads,and even grandparents.The system immediately outsold both the PlayStation 3 and Xbox 360.This is a successful example of ________ marketing.

A) consumer-oriented
B) innovative
C) customer-value
D) societal
E) sense-of-mission