Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

Question

Quizplus · Accepted Answer

Timberland's focus on supporting volunteerism and public service aligns with sense-of-mission marketing, where a company promotes a cause or mission to differentiate itself from competitors and appeal to customers who share those values.

Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue