A heavily promoted brand of flu medicine sells for much more than a virtually identical store-brand product.Critics would likely charge that promotion for the branded flu medicine adds only ________ to the product rather than functional value.

Question

Quizplus · Accepted Answer

The heavily promoted brand of flu medicine is likely capitalizing on psychological value rather than any significant difference in consistency, strength, quality, or informational value. The promotion creates a perception of superiority or prestige, but the actual functional benefits are likely no different from the store-brand product.

A Heavily Promoted Brand of Flu Medicine Sells for Much