When responding to consumer complaints about high prices,marketers respond that most businesses try to deal fairly with consumers because they want to build customer relationships and repeat business.Most consumer abuses are unintentional.

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Marketers generally strive to maintain good relationships with consumers by offering fair prices and quality products/services. Most consumer complaints and issues arise due to unintentional errors or misunderstandings rather than intentional abuses.

When Responding to Consumer Complaints About High Prices,marketers Respond That