Question 1

The major criticisms of marketing include harming consumers through high prices,deceptive practices,high-pressure selling,shoddy or unsafe products,planned obsolescence,and poor service to disadvantaged countries.

Accepted Answer

These are some of the major criticisms of marketing, as it can harm consumers in various ways if companies prioritize profit over ethical and moral considerations.

Question 2

Many marketers have been accused of overselling private goods at the expense of public goods.Many of these private goods require more public services that are usually not forthcoming.

Accepted Answer

This is a common criticism of certain marketing practices, where the focus is solely on selling private goods without considering the impact on public goods such as infrastructure, healthcare, and education that are necessary for the overall wellbeing of society. This can lead to an imbalance in resource allocation and a lack of investment in crucial public services.

Question 3

When a company chooses what principle to follow on issues of ethics and social responsibility,there are two common philosophies to use as guides: let the free market and legal system decide or let individual mangers and companies choose.

Accepted Answer

This is true. The two common philosophies for companies to follow regarding ethics and social responsibility are to let the free market and legal system decide, or to let individual managers and companies choose their own principles to follow.

Question 4

When a company views and organizes its marketing activities from only the consumer's point of view,it is practicing societal marketing.

Accepted Answer

The answer of When a company views and organizes its...

Question 5

Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants,consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

Accepted Answer

The statement incorrectly switches the concerns of environmentalists and consumerists. Environmentalists are concerned with the environmental costs of serving consumer needs and wants, while consumerists are concerned with whether the marketing system is efficiently serving consumer wants.

Question 6

Marketers have little to gain from high-pressure selling.

Accepted Answer

High-pressure selling can backfire by creating negative feelings towards the product or the company, and can create distrust in the salesperson. It is more effective for marketers to build relationships with potential customers and offer valuable information about their product or service that can lead to a more natural and mutually beneficial sale.

Question 7

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

Accepted Answer

A company can still conduct business in countries with lower ethical standards without compromising its own ethical standards. It may require extra effort and resources to maintain ethical practices, but it is ultimately more sustainable and beneficial in the long run. Additionally, compromising ethical standards can lead to legal and reputational risks.

Question 8

Because some people view business as the cause of many economic and social ills,movements have arisen to keep business in line.The two major movements have been consumerism and effective marketing.

Accepted Answer

The answer of Because some people view business as the...

Question 9

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

Accepted Answer

The management strategy of environmental sustainability aims to balance the use of natural resources with economic profit, making sure that environmental protection is incorporated into business operations for long-term sustainability.

Question 10

A company that makes marketing decisions by considering consumers' wants and long-run interests,the company's requirements,and society's long-run interest must be practicing consumer-oriented marketing.

Accepted Answer

The answer of A company that makes marketing decisions by...

Question 11

In consumer-oriented marketing,a company defines its mission in broad social terms rather than narrow product terms.

Accepted Answer

The answer of In consumer-oriented marketing,a company defines its mission...

Question 12

Both citizens and government agencies are part of the consumerism movement.

Accepted Answer

Both citizens and government agencies engage in the consumption of goods and services, and therefore are part of the consumerism movement.

Question 13

Sunset Landscaping Services puts most of its resources into value-building marketing investments.The management at Sunset is practicing customer-value marketing.

Accepted Answer

Sunset Landscaping Services is putting its resources into value-building marketing investments, which is a key aspect of customer-value marketing. This approach focuses on creating superior customer value and satisfaction, rather than just generating sales or profits.

Question 14

Consumers can rarely buy functional versions of highly promoted branded products at lower prices.

Accepted Answer

The answer of Consumers can rarely buy functional versions of...

Question 15

Sustainable marketing consists of five principles: consumer-oriented marketing,customer-value marketing,innovative marketing,sense-of-mission marketing,and societal marketing.

Accepted Answer

This statement is true. The five principles of sustainable marketing are consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.

Question 16

Critics of marketing view consumer interest in material things as a natural state of mind and a matter of false wants created by marketing.

Accepted Answer

The answer of Critics of marketing view consumer interest in...

Question 17

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

Accepted Answer

The answer of Though marketers may make long-term gains with...

Question 18

When responding to consumer complaints about high prices,marketers respond that most businesses try to deal fairly with consumers because they want to build customer relationships and repeat business.Most consumer abuses are unintentional.

Accepted Answer

Marketers generally strive to maintain good relationships with consumers by offering fair prices and quality products/services. Most consumer complaints and issues arise due to unintentional errors or misunderstandings rather than intentional abuses.

Question 19

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labeling.

Accepted Answer

This statement is true. The basic consumer rights, which include the right to safety, the right to be informed, the right to choose, and the right to be heard, have led to more specific proposals from consumerists over time, such as nutritional and ingredient labeling laws.

Question 20

Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Accepted Answer

Sustainable marketing is all about finding a balance between profitability for businesses and meeting the needs of consumers, while also taking into consideration the impact on the environment and future generations. The goal is to create a sustainable future for all stakeholders involved.

Quiz 20: Sustainable Marketing: Social Responsibility and Ethics