Question 1

Compare and contrast the four types of products in the societal classification of products.Provide examples of each.

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Question 2

Describe and compare the three different categories of deceptive marketing practices.

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Question 3

Describe the five sustainable marketing principles.

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Question 4

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits,such as improved energy levels and muscle tone.Xorbate Blue is best classified as a pleasing product.

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Question 5

In the progress toward environmental sustainability,a company typically first strives for pollution prevention and product stewardship before developing "beyond greening" plans.

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Question 6

Discuss two components of the environmental sustainability portfolio.

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Question 7

New World Food Supplements continuously seeks real product and marketing improvements for its line of vitamin and protein supplements.Obviously,New World is involved in consumer-oriented marketing.

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Question 8

How do marketers respond to charges of "commercial noise"?

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Question 9

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

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Question 10

Discuss the ways in which critics accuse marketing of harming the consumer.

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Question 11

How do consumerism and environmentalism affect marketing strategies?

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Question 12

Why might salespeople use high-pressure selling tactics that do not lead to long-term relationships with customers?

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Question 13

Identify the social costs of increased automobile ownership,and then describe two options for restoring the balance between private and public goods.Give specific examples.

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Question 14

Explain how marketers and marketing critics disagree about the psychological value of advertising.

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Question 15

How do marketers respond to critics' accusations of planned obsolescence?

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Question 16

Jones Toy Company has been accused of producing shoddy and unsafe children's toys.If Jones is typical of most companies,the complaints will center on poorly trained labor.

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The statement makes assumptions about the cause of the complaints without any evidence. It is possible that the complaints are due to other factors such as poor design, lack of quality control or using substandard materials.

Question 17

Briefly define the four marketing concepts

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Question 18

Explain why most marketers avoid deceptive practices.

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Question 19

Seatbelts are an example of salutary products.

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Salutary products are those that have a positive impact on the user's health or safety, and seatbelts are designed to protect passengers in case of accidents, thus making them an example of a salutary product.

Question 20

How do resellers answer criticism of the high costs of distribution?

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Quiz 20: Sustainable Marketing: Social Responsibility and Ethics