When the media covers a candidate or issue and highlights specific contextual details during the coverage, this can lead to an individual drawing on those specific details when forming opinions on the candidate or issue. This is referred to as ______.

Question

Quizplus · Accepted Answer

Priming is the process of media coverage creating a specific frame of reference that influences how individuals interpret and form opinions on a candidate or issue.

When the Media Covers a Candidate or Issue and Highlights