Reuben Williams, the marketing manager for F&B Industries, is frustrated. He feels that the production division repeatedly lets his division down. When the latest marketing strategy announced that a new product will be available in the market by July, the production division was unable to complete the production of the first batch till August. The production manager claims that manpower is short and the targets placed on the production division are unreasonably high. To resolve this deadlock, they will be meeting soon. This meeting is an example of ________ communication.

Question

Quizplus · Accepted Answer

The meeting between the marketing manager and the production manager is an example of lateral communication since it involves communication between two departments at the same level of hierarchy within the organization.

Reuben Williams, the Marketing Manager for F&B Industries, Is Frustrated