Genepa Corporation manufactures home appliances and other electronic products. Genepa is planning to introduce a new refrigerator model. The marketing manager at Genepa has developed a marketing plan for this new product and wants to communicate this plan to all the employees in the marketing department. Which of the following is most likely to be the best form of communication for communicating this plan?

Question

Quizplus · Accepted Answer

Written communication is likely to be the best form for communicating the marketing plan to all employees in the marketing department. Written communication can ensure that all employees receive the same information and can reference it later if needed. It also allows for a clear and concise message to be delivered, without any misinterpretation. In addition, the marketing plan may contain important information that employees may need to refer to again in the future, so having it in writing can be helpful.

Genepa Corporation Manufactures Home Appliances and Other Electronic Products