To retain its edge in the organic health food market, Natura has established a high-priority team comprised of senior executives from the company's production, marketing, and research divisions. These employees work together closely to study consumer attitudes about organic health foods and come up with a closely monitored development and marketing strategy for new products. This ensures that each division is informed of the specific needs, timelines, and expected outcomes of the strategy. It also makes Natura a company that adapts to changes in market trends swiftly. The team Natura uses here is of the ________ type.

Question

Quizplus · Accepted Answer

The team established by Natura is a cross-functional team as it is composed of senior executives from different divisions (production, marketing, and research) working together closely to study consumer attitudes and develop a marketing strategy for new products.

To Retain Its Edge in the Organic Health Food Market