Mara Is Looking to Send One of Her Team Members

Mara is looking to send one of her team members on an international assignment to China, to train a group of employees located at her company's office in Beijing. As part of the assignment, the chosen employee will have to undergo a 3-week diversity training program to help them learn about their new environment. Bryan, one of Mara's colleagues, is interested in taking up the assignment.
-Which of the following terms describes basic convictions that "a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite mode of conduct"?

A) feelings
B) attitudes
C) values
D) emotions
E) traditions