Milton Rokeach created the Rokeach Value Survey (RVS) which consisted of two sets of values, namely ________ values and ________ values.
A) fluid; stable
B) instrumental; terminal
C) flexible; essential
D) flexible; enduring
E) unique; general

Question

Quizplus · Accepted Answer

Milton Rokeach created the Rokeach Value Survey (RVS) which consisted of two sets of values, namely instrumental values (related to the means of achieving a goal) and terminal values (related to the goals themselves). The instrumental values were intended to represent types of behavior, whereas the terminal values represented goals that motivate behavior.

Milton Rokeach Created the Rokeach Value Survey (RVS) Which Consisted