Dawn Wang heads an ad agency in Texas and regularly needs to work with copywriters, artists, and designers to come up with effective branding solutions for products. For one of the company's esteemed clients, Wang and her team need to brainstorm ideas for a slogan for the client's new line of clothing. In such a situation, why is it particularly important for Wang to keep her team happy?
A) People are less likely to use rules of thumb when they are in a good mood.
B) People are more creative and produce more ideas when they are in a good mood.
C) People tend to make decisions quickly when they are in a good mood.
D) People take a long time at processing information when they are in a good mood.
E) People tend to weigh all options to make less likely decisions when in a good mood.

Question

Quizplus · Accepted Answer

Research has shown that people are more creative and productive when they are in a positive mood. Keeping the team happy can lead to more effective brainstorming and a greater number of innovative ideas for the slogan.

Dawn Wang Heads an Ad Agency in Texas and Regularly