Annette Simpson works for a fashion house in Paris and is preparing for the company's upcoming line of winter clothing. She is currently researching online to know what is in vogue this season. In addition, she is also networking with contacts from the press and fashion magazine editors to understand the changing tastes of consumers. Which of the following roles is Simpson playing according to Mintzberg's classification of managerial roles?
A) figurehead
B) leader
C) symbol head
D) spokesperson
E) monitor

Question

Quizplus · Accepted Answer

Annette Simpson is performing the role of a monitor by researching online and networking with press and fashion magazine editors to stay updated on the changing tastes of consumers.

Annette Simpson Works for a Fashion House in Paris and Is