Product differentiation refers to
A)Features that make one product appear different from competing products in the same market.
B)Different prices for the same product in a certain market.
C)The selling of identical products in different markets.
D)The charging of different prices for the same product in different markets.

Question

Quizplus · Accepted Answer

Product differentiation is the process of making a product appear different from similar competing products in the market through its unique features, design, packaging, brand name, and other characteristics to attract and retain customers. It helps companies to distinguish their products from others, create a unique identity, and increase brand loyalty.

Product Differentiation Refers to