Product differentiation occurs when
A)A completely new process is used to produce a familiar product.
B)One firm produces many varieties of a product.
C)Buyers perceive differences in the products of several companies.
D)Sellers perceive differences in the products of several companies.

Question

Quizplus · Accepted Answer

Product differentiation occurs when buyers perceive differences in the products of several companies. This can be through differences in quality, design, features, or branding. It is important for companies to differentiate their products in order to stand out in a competitive market and attract customers.

Product Differentiation Occurs When