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According to "Fast-Food Rivals Suit Up for Breakfast War," What

Question 101

Multiple Choice

According to "Fast-Food Rivals Suit Up for Breakfast War," what are companies like Starbucks, McDonalds, Wendy's, and Burger King trying to accomplish by entering the hot breakfast arena?


A) Create similar menus to those of each other.
B) Expand their franchises.
C) Increase revenues to build new stores.
D) Differentiate their products to establish and maintain brand loyalty.

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