One World View article is titled "Flat Panels,Thin Margins." New firms continue to enter the industry even though prices are falling because

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The entry of new firms into an industry where prices are falling suggests that firms are still able to earn economic profits. Economic profits occur when total revenues exceed total costs, including both explicit and implicit costs, providing an incentive for new firms to enter the market despite falling prices.

One World View Article Is Titled "Flat Panels,Thin Margins