A health message that focuses on a negative outcome from failing to perform a health-promoting behavior is a(n)_______________ message.

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A loss-framed message focuses on the negative outcomes that may result from not engaging in a health-promoting behavior. This can be contrasted with a gain-framed message, which focuses on the positive outcomes that may result from engaging in a health-promoting behavior. Approach-oriented and avoidance-oriented messages refer to whether the message highlights the benefits of pursuing a certain behavior or avoiding a negative outcome, respectively.

A Health Message That Focuses on a Negative Outcome from Failing