The "lipstick effect" refers to
A) the application of more lipstick at different times during the ovulatory cycle.
B) how cosmetic marketing often heightens insecurity about one's appearance.
C) the tendency for women to spend more money on cosmetics during bad economic times.
D) men who pay more attention to superficial beauty.

Question

Quizplus · Accepted Answer

The "lipstick effect" refers to the tendency for women to spend more money on cosmetics during bad economic times, as a small indulgence in personal grooming can provide a temporary mood boost during difficult times. It does not refer to options A, B, or D.

The "Lipstick Effect" Refers to