In order to boost sales of its tablets,Zip Communications paid several people to write artificial positive testimonials about its products.What is the best criticism of Zip's decision?

Question

Quizplus · Accepted Answer

Zip Communications engaged in flogging, which is the practice of paying individuals to promote a product or service without disclosing that they are being compensated. This is seen as deceptive and unethical by many consumers and can damage the company's reputation in the long run. Additionally, it creates a false sense of positive feedback about the product, which could mislead potential customers into making a purchase based on false information.

In Order to Boost Sales of Its Tablets,Zip Communications Paid