The deeply ingrained principles that guide all of a company's actions and decisions are the frrrn's

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Core values are the fundamental beliefs and principles that shape a company's culture, behavior, and decision-making. They are deeply ingrained and enduring, guiding all of the company's actions and decisions. Mission statements provide a brief, concise statement of a company's purpose and objectives, while vision statements describe the company's long-term aspirations and goals. Guiding lights are not a commonly used term in business strategy.

The Deeply Ingrained Principles That Guide All of a Company's