Which of the following terms stands for the first phase in the AIDA model of organizing persuasive messages?
A) Attention
B) Action
C) Analysis
D) Assessment

Name: Which of the following terms stands for the first phase in the AIDA model of organizing persuasive messages? A) Attention B) Action C) Analysis D) Assessment
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Question

Quizplus · Accepted Answer

AIDA stands for Attention, Interest, Desire, and Action. The first phase is Attention, which refers to capturing the audience's attention and making them interested in the message.

Which of the Following Terms Stands for the First Phase