When your AIDA message uses the indirect approach and is delivered by memo or email, your subject line should ________.
A) be of a routine nature
B) reveal the main idea
C) be interesting
D) not be relevant to the main idea

Question

Quizplus · Accepted Answer

In an indirect approach, the subject line should be interesting to capture attention and engage the reader, leading them to read further into the message.

When Your AIDA Message Uses the Indirect Approach and Is