Seamus has to conduct market research on the viability of his company's new product.While planning his research,he needs to define its purpose (the conclusion he needs to reach at the end of the process).He should therefore develop a(n)________.
A) problem statement
B) work plan
C) objectives document
D) statement of scope

Question

Quizplus · Accepted Answer

A problem statement helps define the purpose of the research by clearly outlining the issue or question that the research aims to address, guiding the entire research process.

Seamus Has to Conduct Market Research on the Viability of His